Blue Nectar® Tequila Expands to Arizona, Florida, Illinois, Indiana and New Mexico
Secures Statewide Distribution Partnerships with Wirtz Beverage Group, Young’s Market Company, National Distributing Company and Republic National Distributing Company
October 11, 2013 – Blue Nectar Spirits Company (https://bluenectartequila.com/), a small-batch, super-premium artisanal tequila company, today announces the expansion of Blue Nectar® Tequila into five new markets—Arizona, Florida, Illinois, Indiana and New Mexico. These states will join Michigan, Colorado, Texas and Mexico in carrying the brand’s portfolio of award-winning expressions—Silver, Reposado and Special Reserve.
“Planting our flag in these key markets is critical to expanding our brand presence in the Southwest, Midwest and Southern regions of the country, states Nikhil Bahadur, co-founder and COO of Blue Nectar Spirits. “This allows us to leverage our existing momentum in Colorado, Michigan and Texas and further solidify our position in the artisanal and super-premium tequila categories.”
As part of the company’s latest brand expansion, Blue Nectar secured distribution partnerships with three of the country’s leading spirits distributors, including Young’s Market Company of Arizona (Young’s), Wirtz Beverage Illinois (Wirtz) and National Distributing Company (NDC) in New Mexico. Republic National Distributing Company (RNDC), which distributes Blue Nectar in Colorado and Texas, will continue its relationship with the brand as its exclusive distribution partner in Florida and Indiana.
“We look forward to building successful partnerships with Wirtz, Young’s and NDC, as well as continuing our long-standing relationship with RNDC” states Bahadur. “We believe they are the right partners to not only build our brand but also drive accelerated growth in these markets.”
Al Bruni, Vice President Spectrum Spirits Division of Wirtz Beverage Illinois, the state’s leading wholesale distributor, states, “We’re excited to bring Blue Nectar on board and expand our portfolio of artisanal, craft tequilas. From the Great Lakes to the Mississippi, we are confident that Blue Nectar will appeal to our on- and off-premise clients and their customer bases.”
Mark Moser, EVP/General Manager of Young’s Market Company in Arizona, states, “We are excited about our partnership with Blue Nectar Tequila in Arizona. This handcrafted, small batch tequila has all the right qualities for the discerning consumers looking for artisanal craft spirits and it is backed by industry professionals with a proven track record.”
Blue Nectar Spirits Company first partnered with RNDC, the second largest distributor of premium wine and spirits in the United States, in 2011 when it launched in Colorado and then again in 2012 when it expanded into Texas.
Blue Nectar’s five-market growth comes on the heels of the 2013 Wine and Spirits Wholesalers of America (WSWA) Competition, the industry’s premier annual event, where Blue Nectar Tequila took home five medals, including “Best of Show.” Most recently, The Tasting Panel magazine named Blue Nectar’s Special Reserve one of its most favorite spirits in September, with a score of 95 out of 100 total tasting points.
About Blue Nectar Tequila
Blue Nectar Tequila is a small-batch, super-premium artisanal tequila that began with a simple, driving passion to create products with flavors uniquely their own, yet universally renowned. Using the highest-quality blue agave plants, Blue Nectar skillfully crafts and bottles its Silver, Reposado and Reposado Special Reserve in the lowlands of Jalisco, Mexico. Since its launch in October 2011, Blue Nectar has garnered numerous industry awards and accolades in both the United States and Mexico. For more information about Blue Nectar Tequila, please visit www.bluenectartequila.com. Like Blue Nectar on Facebook at www.facebook.com/BlueNectarSpirits and follow @TrueBlueNectar on Twitter.
